While Pride attracts millions to the streets of Rio and São Paulo and Rio ranks among the most gay-friendly cities in the world, Brazil is a whole still got a long road ahead. Last week, in the state of Bahia, a man was stoned to death by a group of young men after leaving a party hugging another guy (who happened to be his twin brother.) Neither of the men were gay, but they crossed the cultural line of masculine affection in public.) Another young gay men was cruelly killed in the state of Rio and thrown in a river, right on Pride Day. Meanwhile, among the educated echelons of society, the “gay” is moving from joke-butt to must-have.